Bass Pro Shops Acquires Cabela's
It has taken nearly two years, but the Cabela’s sale is finally complete. Cabela’s was acquired by Bass Pro Shops, a competitor in the market for a reported $4 Billion dollars. So what will a combined Bass Pro Shops and Cabela’s brand look like? So far it’s not clear, though retail watchers say both brands could stay around — at least for now. Bass Pro Chief Executive Johnny Morris has said his firm plans to keep the Cabela’s name and even expand the Cabela’s brand.
Kieffer|Starlite has been awarded over 100 locations nationwide after our National Service Department worked closely with the Bass Pro Shops team to successfully implement a sign service and maintenance program. Our team has also been given the opportunity to be responsible for all installs when Bass Pro Shops decide to bring an existing Bass Pro Shop store up to current branding, or the rebranding of existing Cabela’s stores to Bass Pro Shops.
Kieffer|Starlite is excited to show its due diligence with the Bass Pro Shops and the newly acquired Cabela’s locations that will be continually serviced and maintained to ensure their branding is always consistent and looking it’s best across the United States and Canada.